Pay Attention for Yourself! Self-Centered Self-Help Books Are Exploding – Do They Boost Your Wellbeing?

Do you really want this title?” asks the assistant in the premier bookstore branch on Piccadilly, the city. I selected a well-known personal development title, Fast and Slow Thinking, by the psychologist, amid a group of much more fashionable books like Let Them Theory, The Fawning Response, Not Giving a F*ck, Courage to Be Disliked. Isn't that the book everyone's reading?” I ask. She gives me the hardcover Don't Believe Your Thoughts. “This is the one everyone's reading.”

The Surge of Personal Development Titles

Self-help book sales in the UK increased annually between 2015 to 2023, as per market research. And that’s just the overt titles, not counting disguised assistance (personal story, outdoor prose, book therapy – poetry and what is deemed apt to lift your spirits). However, the titles shifting the most units in recent years are a very specific segment of development: the idea that you better your situation by only looking out for number one. A few focus on stopping trying to make people happy; some suggest stop thinking regarding them completely. What might I discover by perusing these?

Examining the Most Recent Selfish Self-Help

The Fawning Response: Losing Yourself in Approval-Seeking, by the US psychologist Dr Ingrid Clayton, stands as the most recent book within the self-focused improvement niche. You likely know with fight, flight, or freeze – our innate reactions to risk. Escaping is effective such as when you meet a tiger. It’s not so helpful during a business conference. The fawning response is a modern extension to the language of trauma and, Clayton writes, varies from the common expressions “people-pleasing” and “co-dependency” (although she states these are “aspects of fawning”). Commonly, approval-seeking conduct is socially encouraged through patriarchal norms and whiteness as standard (an attitude that elevates whiteness as the norm by which to judge everyone). Therefore, people-pleasing is not your fault, but it is your problem, as it requires stifling your thoughts, ignoring your requirements, to mollify another person at that time.

Focusing on Your Interests

The author's work is excellent: knowledgeable, open, engaging, considerate. However, it lands squarely on the improvement dilemma of our time: What actions would you take if you prioritized yourself within your daily routine?”

Mel Robbins has moved 6m copies of her title The Let Them Theory, and has millions of supporters on social media. Her mindset is that you should not only focus on your interests (referred to as “let me”), you have to also let others focus on their own needs (“let them”). For instance: “Let my family arrive tardy to absolutely everything we attend,” she writes. Allow the dog next door yap continuously.” There's a thoughtful integrity with this philosophy, to the extent that it asks readers to think about not only the outcomes if they lived more selfishly, but if everyone followed suit. However, Robbins’s tone is “get real” – other people have already letting their dog bark. Unless you accept this philosophy, you'll find yourself confined in a situation where you're anxious about the negative opinions from people, and – listen – they’re not worrying about yours. This will drain your schedule, effort and mental space, to the point where, in the end, you will not be in charge of your own trajectory. That’s what she says to crowded venues on her international circuit – London this year; NZ, Oz and the US (again) following. She previously worked as a lawyer, a media personality, a digital creator; she’s been riding high and failures like a broad from a classic tune. But, essentially, she is a person to whom people listen – if her advice are published, on social platforms or spoken live.

A Different Perspective

I prefer not to come across as a traditional advocate, yet, men authors within this genre are nearly identical, yet less intelligent. Manson's The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life frames the problem in a distinct manner: wanting the acceptance by individuals is only one of a number errors in thinking – along with pursuing joy, “playing the victim”, the “responsibility/fault fallacy” – getting in between you and your goal, namely cease worrying. Manson started blogging dating advice in 2008, prior to advancing to everything advice.

The approach doesn't only require self-prioritization, it's also vital to let others put themselves first.

Ichiro Kishimi and Fumitake Koga’s The Courage to Be Disliked – with sales of 10m copies, and “can change your life” (as per the book) – is presented as a dialogue between a prominent Japanese philosopher and mental health expert (Kishimi) and a young person (Koga is 52; okay, describe him as young). It relies on the idea that Freud erred, and fellow thinker Alfred Adler (more on Adler later) {was right|was

Melissa Wright
Melissa Wright

Financial analyst and credit card expert with over a decade of experience in personal finance and consumer advocacy.